The marketing network of the string begins with producers states of Oaxaca, Chiapas and Veracruz who sell their raw product (fiber manually extracted from the leaves and just washed) to regional traders in charge of processing, often with piecework for local assemblers perform some or all of the benefit.
These traders are responsible for distributing the processed fiber workshops piteado located in the states of central and northern Mexico, including Oaxaca, Jalisco, Zacatecas, Veracruz, San Luis Potosi, Sinaloa, Durango, Michoacan, Chihuahua. Guerrero and Chiapas, the workshops usually use the fiber for its production of embroidered handicrafts, but some retail redistribute family workshops are unable to negotiate with traders. Other consumers are pita in prisons, where the work of piteado is a common economic activity for prisoners families introduce the fiber after it bought from traders. In mid 2002 an initiative was extended to the project of creating a collective mark and establishing a regulatory board piteado artisans. (Very classic style "Prista mexinaco" to politicize this art to more people without any functionality within the cabinet or commission)
leather items embroidered with pita are for people who like to dress up cowboy style, officials, artists and people who know the proper clothing (see Figure 1). This network
enters a large number of actors, each with their function, their specialty and their strategies to compete in the market (see table 1).
Figure 1. Network Marketing in Mexico pita
1 Cultivation of the 2nd
Pita Local Farmers (processing) Veracruz sold
National gatherer 2b (hire their people locally)
2c UPIS-L 'Cooperative Union of Indigenous Peoples of the mountains of wool "
3c Union of Artisans' Craft Control Board Piteada"
3d Artisan Workshops 3b
Jalisco prisoners (Social Rehabilitation Centres)
the 3rd Workshop Artisans Veracruz, Oaxaca, Chiapas, Durango, Jalisco, Guerrero, San Luis Potosi, Michoacan, Chihuahua
4 Shop Jeans products (on the border of Mexico and USA) 5 Consumer
Mexico USA
Table 1. Features, functions and strategies of the actors involved in network marketing capita in Mexico. Indigenous Producers
and mestizos living in social exclusion in
states in southeastern Mexico. It is estimated that there are approximately 2,000 producers of agave in Mexico, who extract the fiber from plants grown or that exploit in the wild. Washed once fiber and sold in your area. When plants grow wild patches or care, sell the raw pita between $ 30 and 35/kg. It is also the case of people selling the leaves. Agree a price with the buyer, who hires workers to cut and shred the leaves of a blur. The low availability of plant material and forest areas are major barriers to establishing a culture of pita and exploit wild populations, respectively. Traders looking to establish their shopping network in places of high concentration of experienced producers to obtain good fiber quality.
These traders are responsible for distributing the processed fiber workshops piteado located in the states of central and northern Mexico, including Oaxaca, Jalisco, Zacatecas, Veracruz, San Luis Potosi, Sinaloa, Durango, Michoacan, Chihuahua. Guerrero and Chiapas, the workshops usually use the fiber for its production of embroidered handicrafts, but some retail redistribute family workshops are unable to negotiate with traders. Other consumers are pita in prisons, where the work of piteado is a common economic activity for prisoners families introduce the fiber after it bought from traders. In mid 2002 an initiative was extended to the project of creating a collective mark and establishing a regulatory board piteado artisans. (Very classic style "Prista mexinaco" to politicize this art to more people without any functionality within the cabinet or commission)
leather items embroidered with pita are for people who like to dress up cowboy style, officials, artists and people who know the proper clothing (see Figure 1). This network
enters a large number of actors, each with their function, their specialty and their strategies to compete in the market (see table 1).
Figure 1. Network Marketing in Mexico pita
1 Cultivation of the 2nd
Pita Local Farmers (processing) Veracruz sold
National gatherer 2b (hire their people locally)
2c UPIS-L 'Cooperative Union of Indigenous Peoples of the mountains of wool "
3c Union of Artisans' Craft Control Board Piteada"
3d Artisan Workshops 3b
Jalisco prisoners (Social Rehabilitation Centres)
the 3rd Workshop Artisans Veracruz, Oaxaca, Chiapas, Durango, Jalisco, Guerrero, San Luis Potosi, Michoacan, Chihuahua
4 Shop Jeans products (on the border of Mexico and USA) 5 Consumer
Mexico USA
Table 1. Features, functions and strategies of the actors involved in network marketing capita in Mexico. Indigenous Producers
and mestizos living in social exclusion in
states in southeastern Mexico. It is estimated that there are approximately 2,000 producers of agave in Mexico, who extract the fiber from plants grown or that exploit in the wild. Washed once fiber and sold in your area. When plants grow wild patches or care, sell the raw pita between $ 30 and 35/kg. It is also the case of people selling the leaves. Agree a price with the buyer, who hires workers to cut and shred the leaves of a blur. The low availability of plant material and forest areas are major barriers to establishing a culture of pita and exploit wild populations, respectively. Traders looking to establish their shopping network in places of high concentration of experienced producers to obtain good fiber quality.
Collection and Processing
LOCAL actors are close to those producers who live in similar conditions.
Must be less than 100 people across the country who perform these activities.
are generally recruited informally by a higher economic level merchant to collect the product in the region, and sometimes processing. These people manage resources provided by the merchant. When working pita piece can charge up to $ 15 for washing, bleaching and styling one kilogram of fiber.
There are also families who work on their own, as in San Lorenzo Lalana in Chinantla. Pita processed and sold directly with artisans of Emilio Carranza, Veracruz. The most successful are those who have gained access to the market. This is the case of some indigenous Chinanteco located near a craft production center piteada (Emilio Carranza). Not everyone can master the techniques benefited from the string. Traders looking for reliable people to entrust their working capital. TRADE
intermediaries are people that allow flow capital and financing for those processors have economic resources and generally live in the state capitals (Guadalajara, Mexico, Jalapa, Oaxaca and Colotlán), closer to the artisans of the producers. There are between 10 and 125 merchants of raw pita obtained in the south of the country to be distributed as a finished product in various cities of northern and central Mexico. These people have a significant equity to buy significant volumes to get into the business of the pita, but knowledge of the milling process and the construction of a network of loyal customers are other skills that must be the merchant.
Given this kind in the country and everyone involved for obtaining pita fiber results in an expensive product. These traders often change their product pita pita reselling items at the border or in the United States. Managed fiber prices washed, bleached and combed between 60 and 80 U.S. $ / kg, according to the value at which acquired the fiber without benefit. Therefore, the indigenous Zapotec traditions merchants in the state of Oaxaca, were the initiators of this business.
Given this kind in the country and everyone involved for obtaining pita fiber results in an expensive product. These traders often change their product pita pita reselling items at the border or in the United States. Managed fiber prices washed, bleached and combed between 60 and 80 U.S. $ / kg, according to the value at which acquired the fiber without benefit. Therefore, the indigenous Zapotec traditions merchants in the state of Oaxaca, were the initiators of this business.
ORGANIZATION the UPIS-L (see Annex 18 )
The cooperative collects the string of partners UPIS-L The process has chosen locations in 2 municipalities PRODUCERS independent producers and sometimes fiber through the work of Acopia, Chinantla (San Juan Lalana and San Lalana the region. Several families of experienced people PROCESSING AND Juan del Rio). Members of the organization is that process in the region and then educate others about 1.200 MARKETING partners, of which 550 are pita producers.
The UPIS-L is currently the only social organization in the country that sells pita processed directly with artisans. fiber, which sells Piteado Regulatory Council, an association of craftsmen Colotlán, Jalisco. Which gives a complete different from the traditional to resell such fiber between the harness. It is working with FONAES credits, 6 a public institution, and get advice from Methodus. Thus the products of this region is incremenan in price and do not have much room for competition, with finished products in other parts of the republic. Some time ago
Methodus, lidereo an initiative supported by the CONABIO7
to create a collective mark pita in partnership with other organizations of producers
Veracruz, Oaxaca and Chiapas. to offer a fiber market benefit of excellent quality. Your sales force is in the alliance with the Regulatory Council of Colotlán Piteado, which guaranteed a monthly purchase volume of more 70% of its production capacity. But just stay in the initiative because assessments of cash flow and capitalization for any evaluation of project to develop products with the fiber and skin has been severely affected by apocryphal products and "Pirates " Acts mechanically and have spread in Guadalajara .
The UPIS-L is currently the only social organization in the country that sells pita processed directly with artisans. fiber, which sells Piteado Regulatory Council, an association of craftsmen Colotlán, Jalisco. Which gives a complete different from the traditional to resell such fiber between the harness. It is working with FONAES credits, 6 a public institution, and get advice from Methodus. Thus the products of this region is incremenan in price and do not have much room for competition, with finished products in other parts of the republic. Some time ago
Methodus, lidereo an initiative supported by the CONABIO7
to create a collective mark pita in partnership with other organizations of producers
Veracruz, Oaxaca and Chiapas. to offer a fiber market benefit of excellent quality. Your sales force is in the alliance with the Regulatory Council of Colotlán Piteado, which guaranteed a monthly purchase volume of more 70% of its production capacity. But just stay in the initiative because assessments of cash flow and capitalization for any evaluation of project to develop products with the fiber and skin has been severely affected by apocryphal products and "Pirates " Acts mechanically and have spread in Guadalajara .
Most piteado workshops are located in northern and central Mexico: Durango Guadalajara, Jalisco, Zacatecas Jerez, Emilio Carranza and Vega de Alatorre Veracruz and Mexico City and Morelia, Altamirano Guerrero Michoacan. They can be family workshops or hire more people. Children do work fine on request; produce higher quantities of more comrciales the former are those who buy the pita bleached and combed. In general, they braid the yarn by hand to develop any pita. Sometimes get the string to change the products they produce. Sell \u200b\u200btheir crafts in the workshop, traders supplies the pita them and create a craft workshop piteada required to have had several years of experience in manufacturing these products. Currently, workshops manage to stay on the market are those with a high production capacity, which can have stores in different states and even in
6 National Fund for Social Enterprises. 7 Commission
For the Knowledge and Use of Biodiversity.
more commercial items may exceed the 500 tapes per month. The most important employ workshops embroiderers who work at home. There will
piteado about 500 shops in the country. specialist shops.
A belt, with no more than 150 g of pita but it requires more than 15 working days, can cost U.S. $ 300 . Commercial belts are priced below $ 100, the cheapest cost $ 50. United States, and those whose art is recognized nationally. Being in a city where high concentration of workshops, as Colotlán, Jerez or Emilio Carranza, seems to be also an advantage. WORKSHOPS
6 National Fund for Social Enterprises. 7 Commission
For the Knowledge and Use of Biodiversity.
more commercial items may exceed the 500 tapes per month. The most important employ workshops embroiderers who work at home. There will
piteado about 500 shops in the country. specialist shops.
A belt, with no more than 150 g of pita but it requires more than 15 working days, can cost U.S. $ 300 . Commercial belts are priced below $ 100, the cheapest cost $ 50. United States, and those whose art is recognized nationally. Being in a city where high concentration of workshops, as Colotlán, Jerez or Emilio Carranza, seems to be also an advantage. WORKSHOPS
PITA RETAILERS
family workshops can be larger. These workshops are dedicated to resell the pita
addition to obtaining its production of pita. Resell the pita in small quantities at prices ranging from 80 to 1.00 U.S. $ / kg. May engage in this activity
because they had the opportunity to interact with providers that will ensure pita fiber quality, the necessary volumes and a price that enables them to earn a profit on resale.
PITEADO WORKSHOPS AND GROUPS
Arising in logically in the self-styled "capital of PITEADO" in Colotlán there are two groups:
1)-The Regulatory Council of Handicrafts Piteada, a civil association that brings together artisans from 10 municipalities in northern Jalisco.
1)-The Regulatory Council of Handicrafts Piteada, a civil association that brings together artisans from 10 municipalities in northern Jalisco.
2)-SITEAL, an integrative enterprise which brings together several small workshops Colotlán strengthening the sector through the negotiation of funding with the government, the development of new products are embroidered with pita, the joint promotion of the handicrafts made in various workshops and consolidated acquisition of raw materials and supplies: pita, leather, metal parts ... consider these brave artisans who seek to cope with large workshops now occupy a significant portion of the market for commercial pita articles. Their strategy is to form partnerships with experienced craftsmen in the production of these items but lack of capital and production capacity to more appropriately placed on the market. Adapting a bit traditional artisan mentality resist change for nearly a century and the innovative use of materials according to the times we live in this region might help, and help restore its peak ... ..... How?
FAMILY
In prisons established throughout the country piteado is a common economic activity for prisoners. In some rehabilitation centers there is a higher concentration of artisans than others. Prisoners work on their own or for a dealer who sells and buys pita production. Some prisoners work with their families, who supplies the pita them and sell embroidered items. In prison he has formed a number of artisans piteado important. SHOPPING
Where
This craft are usually distributed points of sale or distribution of items piteada charrería throughout Mexico. piteado shops have in stock items and clothes pita for people working with livestock. There are also shops selling luxury leather goods pita. Stores with more abundant supply and variety found in the northern states, but exist throughout the country, particularly where large livestock, such as Veracruz, Jalisco and Tabasco.
FINAL CONSUMER
In Mexico many people use piteado belt, an outfit that is deeply rooted in rural areas, especially where livestock is more important.
In the United States the main buyers are from Mexico or of Mexican origin , but there are also Americans. Are the final buyers of handicrafts piteada.
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